High-end jewelry cited the rise of the clubhouse model questioned , Chinese jewelry

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Recently, Strato emerald high-end brands Strato? phoenix will where soft opening in Shenzhen, brand Kirin Jewelry (Qeelin) had also settled in the Mission Hills Golf Club. Reporter learned that, in recent years, Beijing, Shanghai and Shenzhen, has launched a similar high-end jewelry clubs, such as peak Hutchison jewelry Supreme VIP Club, of Hangzhou Yuewang jewelry clubs, Shenzhen Jiadai jewelry club concept store, Henan the Chui Diamond Palace, Beijing FANCYCD clubhouse, Beijing Jin Di industrial private clubhouse, etc., jewelry club business model is quietly rising. In this regard, many people think of the jewelry industry, the customer niche space is limited, the domestic brand appeal Nandi international brands, the pattern is still in the early stage of exploration, pose a real problem in the short term. The the status of many domestic high-end jewelry clubs the inaptly namedtea, wine tasting, cigars place. Insiders who asked not to disclose the identity of Mr. Liu told reporters that the domestic high-end jewelry clubs actually did can not be called ,Mr. Liu said, the extremely high prices, magnificent décor, comfortable seating area, a full range of entertainment facilities, and then placed a few pieces of decent work .

This constitutes the so-called Jewelry Club division as a the clubs VIP customers tailor-made jewelry styles. Generated in the process of high design fees and from the version of the fee, not the general consumer can afford. Many people believe thatselected customers in the clubhouse favorite LuoShi, accompanied by their favorite style, baked a unique wedding ring, which is called However, the custom meaning is far from the end. In fact, in the ordinary jewelry stores and diamond Experience Center can enjoy this service.

In a sense, these junior customization can only be known as the Custom jewelry requires very specialized operations personnel, the very counterpart platform, very mature and designers. In general, customized set of fine jewelry takes four months to eight months, to be selected from the original stone style details and so need special treatment. It is precisely because of this, jewelry customized threshold is high, no doubt, it will become the core competitiveness of the future jewelry high-end clubs. At present, there are indications that high-end jewelry club initiated the new model, often a mere formality and speculation. 1customersdifficulty small minority of decisions development the limited spacedata display, the 2011 first-tier cities share the high-end consumer, jewelry consumption amounted to 24,065 yuan per capita, The average unit price of 17,352 yuan.

The data show that the study in Beijing, Shanghai, Guangzhou, jewelry consumption accounts for about 5% of the current high-end crowd luxury consumption in China, the future will be further enhanced. Nevertheless, with high-end consumer, and the propensity to consume top jewelry are in the minority.the other hand, the custom itself, 95% of the time in the production cycle to confirm design artwork, materials storage, transportation, waiting for the non-processing state, only 5% of the time used for jewelry production, while 5% of the time and only 30% of the processing for cutting, sawing setback, mosaic, this would no doubt increase the production cycle of custom jewelry. Custom jewelry varieties, small batch, to reduce the human and material resources required can not be a simple custom manufacturing, custom jewelry single amount thus expensive, so the vast majority of consumers and stop looking. In this way, the customer niche determines its development space is limited, it is difficult to bigger hard into the industry mainstream.