International Kasei trend of traditional jewelry brand force superior , Chinese jewelry

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the traditional jewelry has been the mainstay of China's jewelry industry, However, with the development of China's economy, the consumer mentality and market structure are beginning to change, so the jewelry products internationalization has become the current trend. Current domestic jewelry market, many traditional jewelry brands have chosen to break through the traditional positioning international perspective to re-packaging and marketing their own, many of whom are the Millennium Star, Old Phoenix, CTF and other brand history precipitate heavy .period of reform and opening up, China's jewelry industry has been an unprecedented development. According to related statistics, in the nearly 20 years of development, China's jewelry industry output value of 1 billion to nearly 3,000 billion development of employees from 20,000 to 200 million people, China has become the world's largest platinum consumer States, the annual sales volume of 140-150 ten thousand ounces of platinum; China is also one of Asia's largest diamond market, the annual consumption of diamonds amounted to $ 11 billion.

China is the world's largest gold consumer, the annual demand for gold jewelry reached 500 tons .jewelry consumption in China occupies an important position in the international market trend has become and international market trends and prices are closely related, and even has become part of the international economic activities. However, because of this, the internationalization of the domestic jewelry industry trends and brand began to highlight the time for change has begun to mature.traditional jewelry brand already started to wake up, to do with foreign jewelry brand in order to cater to the changing market and consumer spending mentality and rival, broke with tradition and seek the way out of the brand and internationalization becomes critical .

Domestic well-known jewelry brands of the world-class movie star Shu Qi Miss invited to join the endorsement! As we all know, Shu Qi lady who has an intellectual and elegant oriental femininity and a strong international reputation and influence, which also happens to fit the connotation and brand image of the Millennium Star. I believe by Shu Qi Ms portrait of interpretation, there will be more international look concerned about the Millennium Star.the degree of internationalization of the domestic jewelry industry is gradually deepen, which traditional strengths such as the Millennium Star jewelry brand is superior, they have precipitated solid brand culture, the full scale of the industry chain, as well as far-reaching influence on the market. So have a very distinct advantage in terms of resource integration and change force, I believe that the trend of internationalization of the domestic jewelry the dominant brand jewelry will continue to play the role of the leader.