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According to statistics, in 2011 China Jewelry online shopping market transactions reached 7.13 billion yuan, is expected this year to reach 11.19 billion yuan. In the face of the huge commercial prospects, a lot of jewelry franchisees are very optimistic about the future, but jewelry to join because of the special nature of the products, there is still a need to minutiae need to strengthen exchanges and avoid franchisees and headquarters communication conflict. Most talked about as a franchisee, that the investment cost of joining Colour In fact, joining a brand needs investors the early joining fee, store renovation and then late goods customized equipment purchase of inputs have an initial budget, and then for their economic capacity and supplier of brand consulting, negotiation, communication to determine the start-up capital for investment projects. In addition, investors determine joining a brand, you need to seriously read through the Franchise Agreement contract, in order to understand the joining precautions, ultimately, the two sides agreed to confirm the premise of true cooperation, signed with a valid legal effect of the contract documents.
as brands in particular, the influence of the well-known jewelry brands, generally does not levy other charges franchisees trip to the Contract Agreement malicious. Brands in the different stages of their own development, joining fees charged for new franchisees might be possible to change, it is relatively normal, but it is easy to understand their own development and the market economy due to environmental impact. store image design problem, many franchisees are more concerned about the topic, in fact, the brands in order to ensure the independence and unity of their own brand image for the franchisee store location, store image certain requirements. Jeweler, store the image on its agents to join positioning requirements are more stringent, almost all brands will require franchisees to select the headquarters of specified materials and renovation program. is for jewelry joining, reporter had the honor to interview one of the leading brand in the domestic electricity supplier jewelry Daiou Ni CEO Yang Yun, Yang Yun, said, protection, so relatively speaking, the threshold of joining the jewelry will be relatively a little higher, but this is the charge of the brand, the franchisee is responsible, because the only guarantee of the brand's market competitiveness, in order to have considerable objective performance.
Daiou Ni Prior to joining the cooperative agreement: 1, store must be independent Dai Ouni brand dedicated not Dai Ouni other products or brand in this store;, store brand display the actual area of not less than 20 square meters, store the site of need the Party requirements specified renovation, Party B is required to Party requirements. last to join the providers generally a topic of concern is how to protect the region to join the brand unique.
The many jewelry franchisee brands often accused casually with regional investors to join in order to earn the initial fee, contrary to the protection clause in the contract. But, in fact, most of the brands through positioning of the local economic development of the city, the number of franchisees, to aimlessly development instead joined the branch. Under normal circumstances, in the market saturation range, in principle can allow new merchants added. Above all investors to join the brand when there are more doubts and misunderstandings, so we hope that before the investors in property investment, we must cooperate and their intention to providers have sufficient communication, clear a cooperation agreement to eliminate misunderstanding and then no later than investment.
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